You Should Be Creating eBooks For Traffic and Lead Generation

The word on the street is that eBooks aren’t worth creating and that there is no money in them. I’m not on that band wagon and within this article I am going to lay out a few reason why you should be creating eBooks to act as a lead generation tool and increast your online traffic.

So why should you be creating eBooks?

Firstly, if you give that eBook away people will visit your website.

Two, they are looking for information if they are coming to your website. If you have created an eBook with the information they are looking for it makes it easy for them because you are already in their mind.

Here’s a quick example. Very recently, about almost a year ago, I was the best man in a wedding. I knew nothing about being a best man.

I turned to the Internet and began searching for tips, instruction and step by step process of what I was supposed to do because I really had no idea. What I found was that I couldn’t find one site with all the information, so I had to piece the information together from multiple sites. It became some what frustrating because I knew if there was an eBook that just put everything together in a simple manner I would have purchased it.

You may ask, how do you know you actually would have bought it? Well, I have bought other eBook which provide information that I needed to know in a step by step nature.

There were two reasons why I bought these books, firstly because I was searching for the information. Secondly, the information I was looking for was nicely packaged together in a step by step procedure.

Next, here’s another reason why you should be creating an eBook. You can advertise your products or services within the eBook.

I want you to think of a funnel, and the eBook is used as a product at the top of that funnel. We call that the marketing funnel. The further down the funnel you go, the higher priced products that you have.

You want to use the eBook to build trust and demonstrate the value that you can provide to your customers so that they are more willing and eager to buy your higher-priced items.

When people know, like and trust someone they are more likely to buy products from them, especially when they provide valuable information. An eBook is your way to show how much value you can provide.

By doing that, by creating an introductory product, you then want to introduce your other higher-priced products and services that those people could purchase from you if they want to take that next step.

It becomes a platform to advertise your other products and services within the eBook.

To be clear, you don’t want your eBook to be one big sales pitch though. You really have to balance mentioning your products and providing valuable information because this is what people will judge on what they can get from you in your other products.

This article, for example is one method I am using. It would be wonderful if you would go and purchase my other products, attend my seminars and work closely with me. I know have to gain your trust and show you that I do provide valuable content before you go and do that.

In order to do that, I provide free articles like this one, and I try to jam pack as much information in to those articles so that you can’t wait to get your hand on my next article or some of my products.

This philosophy should be taken within your own business and applied to your eBooks. Cram as much information into your eBooks as possible, while mixing in information about your other products and services without it sounding like one big sales pitch. People will be less likely to do more business with you if they see your eBooks as just being sale pitches, it will just turn them off.

It provides a platform to introduce your other products or services and that is a great reason why you should be creating an eBook.

Ideas will come to you when you explore the possibilities of creativity!