Where The Money Is Online And How To Get It

The first three steps to Internet business success are: (1) choose the right market… (2) choose the right product… and… (3) choose the right marketing process.

Once you have those three steps in place it’s time to build a big responsive list.

The people who join your list will buy things from you. That means your list is where all the profits come from. To extract those profits, you need to focus on list building.

My belief is that 90% of your success online depends on your ability to drive traffic to your site… and then… to get visitors to opt in to your email list. Making that happen is simple enough if you follow these steps…

First, you’ve got to put your focus on building a list. Nothing else should be more important to you. All your marketing efforts should result in getting people on your list.

STEP TWO: Create a lead capture page. All the traffic you generate should be driven to this lead capture page. Which is nothing more than a web page where you advertise a free report, audio, video, mini-course or ezine about a topic your market wants to know more about. I prefer promoting my ezine.

Remeber, your primary purpose is to build your list. So, the next thing you must do is promote the lead capture page. Here are a few good ways to drive traffic…

I like driving taffic to my web pages using ezines, articles and joint ventures.

Article marketing is simple. You write up a 500 to 600 word article about a topic your market is interested in. At the end of the article you include a resource box with a link to your lead capture page.

My suggestion is that you write up and submit one to three articles per week. The more the better. Don’t do manual submission because it’s tedious and you won’t reach all the directories. Get some kind of submission service or software to do this for you.

Publishers of ezines tend to accept advertising in the form of classifieds or solo emails. Contact the ezine publishers in your market and find out which ones you can advertise in.

Since you are building a list, use ezine ads to get people to the opt in page. That’s the whole point. The more people you get there the more will opt in and the bigger the list will grow.

Reciprocal joint ventures work very well. You simply contact the ezine publishers you would otherwise advertise with and have them promote your free report to their list. Then you reciprocate by doing the same for them to your list.

Joint ventures work when there is reciprocation. In most cases, you can’t expect a joint venture partner to promote your free offer if you can’t promote something for them in return.

Here’s the key to success: Every single day work on traffic generation and adding people to your list. Nothing is more important than this. So focus on it.

In the next article in this series, we’ll discuss how to make money from your list.