Emotions And Memories Are Keys To Your Online Traffic Formula

by Trisha Frauenhofer

Impact advertising should play a major role in your campaigns. Understanding how memories are stored as pictures will help your be more effective. “A Picture is worth a thousands words”, sums it all up.

Remembering the written and spoken words is a difficult task unless they accompany some emotion invoking pictures. Most people will remember visualizations in their minds first.

Emotions as well as memories play a major role in decision making. Human behavior is mostly influenced by emotions and not by logic and reason. The influence that our memories have on us drive our emotions. We want our marketing to spur emotions.

Here is a little experiment I want you to try. The of the word anger, and think or image what this looks to you. Did you see facts or some kind of image in your mind. I’ll bet you saw an image probably accompanied by some emotion. Scientists believe that decision making cannot happen without emotional responses.

People need to access emotions to influence there behavior. Emotion drives higher traffic. Buyers want to be impacted. To effectively market, you want to figure out how consumers relate to your product and certain experiences. These experiences will bring up emotions which will influence their behavior.

Commercials that are full of dancing people and party lights, actually will tie up the product their selling to your emotional response of having fun. There are very few words but lots of emotion.

Revealing typical emotional responses will give you insight on what you must do and say to succeed in internet marketing. Your customer’s feelings about your product is very important.

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