The Shocking Truth– There Is No “Shocking Truth

“The Shocking Truth!” How many times have you seen that while searching for the perfect home business? Did you ever read any? I have read a few hundred, and I my expert conclusion is that there really are no “shocking truths.”

It seems to work like this. You are Googling away, minding your own business, looking for things like, “home based business,” “earn money online,” or “best online business.” You see ad after ad, all promising the most money for the least effort. One catches your eye. In bold print, it proclaims “The Best Business Ever!” You do more searches, checking out The Best Business Ever!, and it is starting to look very attractive. Then, an ad catches your eye. Right there, in the top pay per click slot on the right, you see the headline “The Shocking Truth About The Best Business Ever!” You want to make sure you don’t get into something without fully checking it out, so you decide you had better find out just what this shocking truth is. You click on the link, and here is what you find:

“The Best Business Ever” is a scam. I personally know someone who tried it and they lost their shirt. All the testimonials are lies. It won’t work for you. What you need is “Better Than The Best Business Ever!” It continues on about all of the virtues of Better Than The Best Business Ever. Nothing more is said about The Best Business Ever. What you found out was that the shocking truth is that it won’t make you any money. Glad I found that out early, you think. That would be a waste of money. You then start checking out Better Than The Best Business Ever, and (SHOCKING TRUTH!) there it is again, at the top, except this time it says, “The Shocking Truth About Better Than The Best Business Ever!”

Another tactic you will see a lot is the “Why I Didn’t Join” approach. You can find “Why I Didn’t Join” ads as quickly as you can the Shocking Truth ads. Basically, they tell you that I didn’t join them because I joined this other (fill in the blank) program, and you should, too. I made over $100,000 in the first nine minutes. Both these approaches do the same thing, which is to take your attention away from the company or opportunity you are evaluating and point it at theirs.

So, what do you do? First, get your information about a company from somebody associated doing that business. It obviously makes money for some people, or you wouldn’t have run into it in the first place. More accurately, your question should be can it work for you? As crucial as determining what you DO want is determining what you DON’T want. Develop your own list of characteristics the business must have, and make yourself stick to it. For instance, if you want to know about the owners and can’t find it on the website, move on. If you want to have a business that doesn’t pass up sales to an upline, and this one does, move on. I had thirteen deal breakers on my list. It took me years to find a company that finally passed all thirteen tests.

There is, however, a shocking truth about this business. It works as advertised. Learn what I learned at TheLastBestBiz .