Magic Kingdom Orlando Goes Mobile

by Sally Seufert

Competition for mobile eyes is fierce. Turns out Magic Kingdom Orlando wants a piece of this pie as well.

Folks, and kids, are spending less and less time in front of the old boob tube. But they’re not decreasing their screen time. More people are spending time with their mobile devices.

Wired Magazine is reporting on its blog that Disney is going to go after to the 9- to 14-year-old demographic with their latest quest at gaining mobile popularity.

This age group will be able to download ringtones and wallpapers directly to their cellphones.

Looks like Pirates of the Caribbean mini-games will also be available.

Is this a good plan for Magic Kingdom Orlando?

Some hate the idea of marketing to pre-teens. But it really is a good move for Disney to target this demographic.

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