Optimize Your Site For Google With Links

The importance of your site is determined by linking. Search Engines like Google rate how important your site is by how many links there are to your site.

Not all links are considered equal. It is very important to make sure that the links you have are relevant. The more relevant the page is to your site the better. If the site is relevant the link is worth more than if just a page was relevant.

How to get relevant links to your site.

Reciprocal Links.

They are not of the value they once had in determining the importance of your site. They are still good but you must make sure that it comes from a site that is on the same or similar subject to yours.

Article Writing.

This is the best way of creating links that can be viewed as very relevant. It is a long slow tedious journey as it means regularly writing articles and submitting them to article directories. These articles will link back to your site by leaving a hyperlink in the bio section. Most article sites will not allow hyperlinks in the body of the article. You can submit your articles to hundreds of article directories. Here are some you should submit to: EzineArticles.com, ArticleCity.com, and GoArticles.com.

Link Farms

Go as fast as you can away from these. Links to link farms can downgrade your legitimate links. Link farms are sites with scrolling pages of just links. They are viewed as spammers by the search engines. If you associate your site with them your site by association will also be viewed as part of the spammer’s network.

Directories

Links from directories can be very helpful in upgrading your ranking. This is especially so from such directories such as DMOZ and Yahoo. You can also look for other respected directories. Try to get your site listed with DMOZ. It can be very difficult but if you keep submitting it every 4 - 6 months. Search for the best category and keep trying for it.

It is easier to get listed with Yahoo. Easier in one way and that is you don’t need to keep trying. Not so easy in another way and that is it will cost you $299. Google sees Yahoo directory as somewhat of an authority. Your link will be valuable because of this.

Another important thing you can keep in mind with regard to linking is anchor text. Anchor text is the words that are actually linked to the hyperlink. Here’s an example: To download this product click here. The click here is the anchor text. If you did a search with Google using the words click here, you will find that that keyword points to Adobe Acrobat reader. The reason is that many sites point their user to this page to download acrobat reader for free as this is needed to read PDF files.

So now when you use anchor text be sure to use keywords you are optimizing your site for. So even though “click Here” is appropriate at times, try to use your keywords as this will greatly increase the value of the link.

These are just some of the ways we can use to increase our page rank in the search engines.