HYPERDRIVE TECHNOLOGIES INC Launches CochePrestamos.com AutoLoans

HYPERDRIVE TECHNOLOGIES INC. Launches CochePrestamos.com (AutoLoans)

(PORTLAND, Ore. - June 20, 2008) In a move that is likely to have far-reaching implications in the special finance automotive retail sector, Hyperdrive Technologies Inc., the nation’s leading automotive e-business, special finance and BDC strategist, has launched CochePrestamos.com (translates as AutoLoans.com) the nation’s first special finance web property dedicated to capturing the ever-growing Hispanic marketplace.

Eddie Coleman, Hyperdrive Technologies founder and special finance and Internet expert, said he is convinced CochesPrestamos.com will be the No. 1 special finance Spanish market share holder in the U.S. by early 2009. He noted that the Hispanic marketplace is large, diverse, growing and ever-more powerful both in terms of size and buying power.

“Hyperdrive Technologies Inc has been researching the Spanish market since 2002,” Coleman said. “Our company has completed studies on five focus groups relating to the Spanish special finance market in the U.S. Once we discovered the key to reaching this market in a new way, we made the decision to launch the property.”

Hyperdrive Technologies is in the process of beginning Spanish media campaigns in choice markets.

The company’s aim in creating advertising and Web properties is to design programs that distinctively influence a vital area of the mind, which is the seat of emotion, planning and judgment. The key to influencing this area of the mind does vary somewhat from culture to culture. Determining these nuances and linking them to its existing design methods was the key to launching CochesPrestamos.com. Hyperdrive’s research has created a process for inspiring this valuable market segment to work together with a brand on a long-term basis. As a result CochesPrestamos.com will comprise an advantage over its competition from the outset.

Hyperdrive’s studies on the U.S. Hispanic automotive market uncovered a capital of data supporting the market as a feasible segment, however, very little has data exists on the right way to approach the Hispanic market effectively. This left an enormous opportunity for Hyperdrive to leverage its existing resources and technologies, find the proper way to approach this market from a psychosomatic standpoint and to scoop up a key share of the demographic.

Hyperdrive offers its thanks to its partners, Univision, and especially, Kirsten Pesti of CBS Radio, for their efforts on this project.

About Hyperdrive Technologies Incorporation.

Eddie Coleman, the author of the automotive industry’s two top-selling books entitled, “Mastering The Art Of Selling Cars Online” and “101 Internet Sales Objections,” established Hyperdrive Technologies Inc. in 1999. In 2005, the company formed the Mastery Council, which serves as the training arm for its dealer members. At HyperDrive Technologies Inc. the business model is extremely dealer oriented and relatively straightforward. The company takes select dealerships and proceeds to orchestrate an e-sales and special finance platform that elevates the dealership to the # 1 volume online and special finance dealership in their respective market place.