How to Link Your Way to the Top of Google and Yahoo

Nobody creates a website or a blog to record their deepest, darkest secrets. If there is one thing those of us with websites have in common, it’s the desire to generate more traffic…more visitors to our sites.

Even more important than increasing the total number of visitors to your site is boosting the number of visitors with a strong interest in its content.

Anybody can buy traffic, and most folks who do pay too much for it. But, wouldn’t you rather get the free traffic that comes as a result of high search engine rankings?

Not everyone spends their advertising dollars badly, but not even the best advertising program can compensate for the absence of good search engine rankings in Google and Yahoo.

Nobody can argue against the often made statement that “content is king” in developing a good website and in achieving enviable search engine rankings. And, if you emphasize the wrong keywords on your website and in your promotional activities, you’re sunk. But, anything and everything else you do will not get you where you want to be in the search engine rankings without an aggressive, ongoing link building effort.

Many website owners have received thousands of links (literally) by writing articles not unlike this one. If well received, a single article can result in nearly 1,000 links. And, there are organizations which will distribute your articles for a fee, and software programs which enable you to do so pretty quickly and easily.

Requesting links on appropriate websites can also move you well up the search engine ladder. And, while you can do it manually, there are several relatively inexpensive pieces of software which can make link building far faster, easier, and less tedious. Most SEO software offers a free trial, so try a few options before making a purchase.

The organization I oversee has offered a free, ten lesson website promotion course for nearly ten years. During that time, website owners have told us, again and again, that the most helpful of our ten lessons has been the one on link building.

Webmasters who want as much traffic as possible (and who among us doesn’t?) need to commit to a focused, aggressive link building effort. If they do, their efforts are almost certain to be rewarded.