Forget everything you’ve been told about copywriting. It’s wrong!

Even if you focus totally on pay per click advertising such as Google Adwords to promote your website, ebook or affilliate scheme you still need to create compelling adverts and persuasive landing pages or your sales will be lost. But everything you’ve been told is wrong!

They say you need a copy writer - they are wrong! Using a copywriter would spell disaster for your website! Their copy would be hollow and empty. Although punctuation perfect it would lack all your knowledge and passion that makes you unique and interesting.

They say your writing will never be professional - they are wrong! Professionals use writing tricks and tools that you can learn use in your own writing that same day.

They tell you that PLR copy is the answer - they are wrong! PLR (Private Label Rights) copy is dreadful. It’s the industrial approach to website content in which you can buy 100s of articles in one go.

They don’t want you to realise that you are the best person to create your copy so that you keep paying them.

They are the mix of copy writers, dusty academics, and grammarians that like to feel superior. These pencil heads relish in pointing out mistakes we make and undermining us so we never learn. It may not even be an official conspiracy with an evil mastermind in a secret HQ but it’s still as effective. When have you ever heard a copywriter say “No, you should be writing this instead” or “You have the knowledge and passion that I can’t match”?

My guess would be never! Why would they they have you trapped and paying each time for something that you could easily learn and creata far more intersting copy that your cutsomers would love.

It’s time that you changed a few things and decided to create the compelling copy that the search engines and your customers will love. 1. Fire the copy writer - it is your opinions that count. 2. Answer your customer’s questions - By solving their problems they’ll come back for more. 3. Take control - only by taking ownership of all of your site including the content will you get the success you deserve.