Do and Don’t When Exhibiting At Trade Shows

After attending so many trade shows, there are always some things that I see bother me and there are some thing that are done right. To receive the best on your ROI I would suggest the following

1. When picking a booth location if you are looking for an inline booth, try to get a corner booth. This will give you two aisles to grab traffic from. Try not to get this in the corner of the convention hall. Most people tend not to walk to the corners in the show hall

2. Giveaways are always a great source for getting traffic. Make sure that your giveaways are useful and relates to your product. Always have your company name and logo on whatever give-away you select. Always talk to the attendee when providing a give-away. You what to know who you are giving items to, use this to introduce yourself and products. If you can get a business card or swipe there badge

3. Preshow marketing is a great example of getting people to show up at your booth. Send out invitation to show attendees via e-mail or regular mail. Provide some sort of raffle or give-away incentive

4. Booth location can be a great traffic getter. Locate your booth in the second row from the front of the convention hall is usually the best location for incoming traffic. People like to settle in to the convention hall before being confronted. Another great location for traffic is usually by the bath rooms and or the food court area.

5. Sitting inside your booth can be a bad thing it projects a bad image of your company. If you must sit try to use a high stool as oppose to a standard table height chair. You want to be able to make eye contact at eye level with clients. Keep away from the entry points of your booth.

6. Try not to show too many videos. Use videos as 30 second commercials with flash and sound. Loop your videos to repeat. Keep these video simple and flashy, it should be an eye catching commercial