Creating Ebooks Your Customers Will Love, Part I

While you are creating e-books, it’s important to write a quality e-book. Thin, skimpy e-books aren’t effective - you want something meaty to offer your readers. A truly great e-book is filled with information, with enough bulk to keep your audience satisfied.

Adding bulk to an ebook is a great way to increase customer satisfaction which leads to fewer refunds and higher profit margins- something people publishing ebooks have to think about. In fact, skimpy PDF ebooks are the number one reason people return information products. So how do you beef up your PDF e-books? How do you put your ebook on steroids and have it busting at the seams with value?

First, add a table of contents. I am always surprised at the number of ebooks that don’t have a simple table of contents. Not only will it help your customer find his way around, it also adds about 2-3 pages to your ebook!

Second, add a list of resources in the back. All of the web sites, blogs and forums you visited to research your ebook should be put in a resources section in the back. You can also put all of the print books that you find helpful as well. Face it. There are tons of resources dealing with the topic of your ebook that you know and your customers don’t. List those and you will provide a valuable service for them.

Here’s a short list of things you can put in the resources section:

- Print books on your topic;

- Magazines and e-zines;

- Videos and movies on YouTube and other sources;

- Web sites;

- User forums and user groups; Blogs (your own or those of others);

Take this list of resources to the next level by including a short description which explains the information that can be found at each resource. This will be most helpful for your audience when they look for more information.

In my next article, I’ll offer you three winning strategies for publishing ebooks. I’ll help you to add meat to your e-book, which increases sales and makes your customers happier. By adding content, you turn your simple e-book into a great value for your clients… stay tuned, and I’ll show you how.