All About Integrity

“The most important persuasion tool you have in your entire arsenal is integrity.” –Zig Ziglar

I’m not a persuasion cop. I’m not any kind of cop. In fact, I actively dislike cops. My job and my passion in life is to teach you what I have learned about persuasion. Without attempting to monitor or pass judgment, part of that teaching is guiding you the in the ways in which this information can be misused for manipulation. I learned tough lessons the hard way when I was a young, eager, foolish man. As a result of those lessons learned, I know a thing or two about integrity and my hope is that you will learn from my heartache and trouble.

As we apply these social influence skills it is my sincere hope that we will go forward with an application towards ethics and integrity.

Integrity and ethics go hand and hand with congruity. Being congruous is a key component of persuasion. When someone really screws up and apologizes, you can tell when they’re really sorry and when they’re not. You just feel it in your gut.

It is always from a place of integrity and ethics that I operate from not only because I know how powerful persuasion skills are, but because I know how powerful integrity and ethics are. My students hear a lot about integrity as I discuss it often in my coaching program. I promote it wholeheartedly because I know how important they’ve been in my progress as a persuader.

My belief is, that without ethics, integrity and congruity, a sales person will never rise above mediocrity.

One of the most valuable perceptions a prospect can have of us as salespeople is trustworthiness. When we’re in line with integrity, there’s no need to fake it.

I started living my persuasion life with total integrity and started to notice amazing things. I began drawing more of what I wanted, i.e. higher caliber clients and students, higher end mentors and coaches and teachers in my life all of whom were also trustworthy whereas previously, I was drawing less than stellar characters in my life (and suffering as a result).

Having built up that aspect of my personality, having an abundance of integrity in the bank is like having built up my ‘f-you’ money. I could walk away from any situation that was not comfortable because I no longer “needed” to take on just anyone but could be very selective in my processes. Consider never compromising yourself again as the first step. It’s an amazing feeling.