A New Generation of MLM

Who isn’t familiar with the Network Marketing Business Model? Most people knew at least one or two Avon reps in their hometown while they were growing up, or their mom was the Tupperware lady. I tried on my very first makeup at at Mary Kay party. Today, my office is full of Pampered Chef and Home and Garden Party catalogues.

I flip through those catalogues as I’m heating up my lunch in the breakroom, and I wonder, “How is Direct Sales working out for these people?” Are they loving their jobs and bringing in a large income, or are they discouraged by the amount of “no’s” they receive?

Traditionally, there was only one kind of person who could succeed at direct sales. You know the type: a born salesperson, extremely forward, charismatic and more than slightly pushy. Anyone who didn’t possess those characteristics in exactly the right order and quantities failed, failed quickly, and more importantly, failed with a grudge against mlm’s of all kinds.

Everyone likes the idea of earning money from home, and everyone likes to think about being the boss of their own business, who can decide on their own schedule and earnings. These things are possible through network marketing, but many don’t even know it. What a shame that the good features associated with mlm companies are hidden by stigmas from the past!

Truthfully, MLM can be a great source of reliable income, but only if it is gone about in the proper fashion. Today’s network marketers are leveraging the Internet to attract lists of prospects, build teams and earn amounts of money never dreamed about in the old model of mlm. And by doing so, they are changing the marred image of the industry.

Using the Internet, network marketers can now attract prospects to them, by offering a real value in informative web content before ever trying to sell anything to anyone. There is a whole big world out there that can be reached using the web, a big world that can provide you with residual income.

That makes the idea of prospecting in subdivision seem kind of foolish, doesn’t it? You could prospect in your neighborhood, your local grocery store, your office, or even your whole town. You could even make some decent money doing that, but it won’t be residual income. Your home business will eventually level off and then decline.

With Internet network marketing, your field is global, your stream of prospects (and thus, your income) endless. Better yet, with the new mode of network marketing, you are not spending your valuable time and energy chasing down prospects. The Internet is searcher-oriented. That’ why every Internet experience you’ve ever had began with a search engine box. Those who find your home-based business on the web will do so because they have searched for it.

Attraction marketing makes the marketer a sought-after commodity. No more blind pursuit, no more endless warming up of indifferent leads. With attraction marketing, the work is almost done by the time you begin contact with leads. You can choose the most highly qualified to work with, and yes, you decide how much money you earn. After it’s begun, this state of being pursued perpetuates itself. Everyone wants to wear the most popular labels. It’s written into the Law of Attraction.

Another plus of this system is that network marketers are able to earn money while they get their businesses started. They can do this by selling advertising space on their website, or by partnering with a similar company to promote their products for a commission. While getting their MLM off the ground, they need not pay for advertising, because there are many avenues for free advertising, like YouTube and EzineArticles. The business marketing can fund itself, so that the distributors are not desperate or disheartened.

That’s a far cry from the sales reps of our mothers’ day, far from the indignity being turned down repeatedly by prospects! Network marketers today are Consultants, respected authorities in their fields, and they’re earning residual income simply by leveraging the Internet. Take a fresh look at network marketing. You’ll be glad you did.