A Formula for Repeat Buyers

Howdy Friends!

My pal David Garfinkel asked me to present on a teleseminar called “Repeat Customer Profit Bonanza!” (I guess he must have known how much repeat business I get… the cat is out of the bag now…)

Now, I never thought about why I had so many repeat clients before. It was instinctual.

So I racked my brain and found out why! (Took me a few hours but it was worth it.)

Would you like me to share?

Okay… I’ll share. I boiled it down to a simple formula.

It’s such an easy formula, master it and the rewards are golden.

1- Results.

How else can you gain the confidence of a customer than with trust and respect. That’s why they pay you right? When you deliver - people expect it to continue. So you need to make certain they get quality from you.

The second thing you need to nail is COMMUNICATION.

Why is communication so important? Not only does it help you build a relationship, you find new needs your customers don’t even know they have! It works online or offline, keep the communication flowing and make sure you aren’t always pitching in every communication.

Look for information your client will value… and deliver it without thought of anything in return. But return it will…

It can be as easy as a phone call, or an email with a tasty tidbit of info they need. But in the end, you become the go-to guy or gal.

Pile on some extra value and see what happens. YOU become more valuable!

When you provide extra value, you become a center of influence, you become the go-to guy (or gal!)

Just share your unique knowledge… add more value… and they will see how different you are compared to the competition. (You’ll smoke the competition!)

My customers think I’m ‘just’ a copywriter… but only at first. I end up blowing them away with good marketing advice too… for nothing. Now I’m different than most of my competition. And that’s a good thing!

Don’t be one of those people who only do what they need to do to get by… get outside of that mindset.

Finally, CUSTOMER CARE.

I hate the phrase customer service. I want my clients to be CARED FOR. Big difference in my book. Early in my career, this brought up it’s own problems (like needy, clingy clients.) But after I learned better how to choose my clients, it works like gangbusters. When you combine it with value that’s a winning combination.

I love the way Mark Joyner takes care of his customers. And I would guess it’s made them even more rabid fans!

Take a hint from Mark… even Rick Raddatz. They are leaders in online customer care.

Why is that?

How come?

Because he knows that mad customers tell at least 3 friends, but happy customers tell even more.

How is that for a high level of service?

The upside is, it helps with your customer COMMUNICATION and you’ll get new ideas for products and services.

Taking care of EXISTING customers is the cheapest and most effective way to build your business PERIOD! But many marketers see it as “make the sale - goodbye sucka”.

When your highest cost is acquiring a NEW customer, taking care of EXISTING customers is the cheapest and most effective way to build your business PERIOD!

Put the formula to the task and watch your business explode.

Cheers,

Mike